Licensing & Software Asset Management
In a nutshell
Unlike hardware such as computers or server units, which you can buy and own outright, software is sold through licence agreements. A software licence gives you the right to use particular software and determines how it can be used. Licences set out the rules that govern how you can deploy software, whether you can transfer software to other users and whether you can downgrade to earlier versions of the software.
Unfortunately, licensing and software asset management has become incredibly complex – not least because of the mix of licences that are provided when new computers are purchased, when boxed software is bought, and when volume licence agreements are signed. Organisations can sometimes find that licensing becomes a headache and require assistance in collating and managing licences effectively.
How SunDog can help
SunDog has an excellent understanding of licensing programs, with a keen focus on Microsoft licences (not least because there are so many options). At SunDog, we employ individuals who have actually sat and passed exams around licensing, and are officially certified to provide advice and consultancy around software licensing and software asset management.
Next steps
If you would like some assistance in unravelling your existing licences, or are looking for the most cost-effective and flexible way to acquire new licences, then feel free to contact us today by telephone (+44 1224 766 166) or e-mail.





