Relationship Management (xRM)
In a nutshell
In today’s connected world the ability to track communications, sales, marketing, customer services and complex business relationships is becoming increasingly difficult.
CRM used to be a simple concept – the ability to track interactions with customers such as e-mails, calls, actions and replies. However, Relationship Management has grown beyond this, and a new term has been coined – xRM – which applies to tracking any relationships with any parties, be they customers, suppliers, partners, employees or students.
How SunDog can help
SunDog has the expertise and experience to assess your current Relationship Management processes, and to help design and deploy and effective and powerful Relationship Management system. Key to adoption by employees is the ease and usability of such a tool, so we look to present such systems through familiar applications such as Microsoft Outlook, Internet Explorer, or even on a Windows Mobile device.
Organisations that adopt xRM can be empowered with tools such as sales force automation, effective planning and management of marketing campaigns, and improved customer service.
Next steps
If you’d like to have a commitment-free discussion on how Relationship Management can help your organisation, contact us today by e-mail or telephone (+44 8000 214 677).
